Over the decades we have seen numerous changes in technology and style of Porsche obviously not only cars but also the way of marketing and advertising. Starting from the 1960s in which the 911 made its debut, Porsche begins to advertise in colored magazines and billboard.
Bright colors belong to these years. The 911 was promoted in recent years as the sports car par excellence thanks to the proximity to Motorsport that distinguished the legendary 911.
In the 1970s, Porsche continued to advertise the brand, and perhaps it was during these years that Porsche captured everyone’s attention by becoming the Porsche we all know today.
In recent years, famous models such as the 911 RSR which became famous in the racing world, and the 911 Turbo indelibly marked the history of the automobile.
As we can see from the image, both the 911 Turbo and the RSR are in the foreground.
In recent years there has been a substantial change in the brand in the way of advertising. The white space around the images of the advertised cars is increasing, German evolution and technology become the dominant theme of Porsche advertising this decade
Porsche became famous for more characteristics: the shape of the 911, the handling characteristics, more modern technology and the advent of power steering.
In these years, Porsche decides to commemorate the 30th anniversary of the 911: the Porsche 911 Jahre is presented.
Porsche advertisements have a “Darwinian” character; the evolution and change with respect to previous models is always noted. In recent years, Porsche underlines the various changes made compared to previous years, reminding the public that the 911 embodies the spirit of the first 911 built.
In this period, the advertisements concerning Motorsport are left in the background.
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